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Celebrating 50 Years
of Moo-La

Downtown festival pays tribute to Stephenville’s heritage

Moo-La, the eternal diva, has stood in tribute to the local dairy industry at the center of the Erath County seat for 50 years. The late Joyce and Tom Whitis erected the beloved fiberglass bovine September 23, 1972, in honor of the industry which has served as the bread and the butter for many area families. At one time, Erath County was a major milk producer at the state and national level, and Stephenville is sure proud of their agricultural heritage. Moo-La stands in solidarity with the values instilled in area youth through FFA, 4-H and the local and county livestock associations.

Moo-La represents the pioneering spirit of the hardworking dairy farmers, as well as the ongoing innovations that continue to contribute to this industry. Many of these dairy families are second, third and fourth generation. Moo-La is honored with her very own festival every summer on the first weekend in June in the Stephenville City Park to kick off National Dairy Month. Moo-La has earned recognition as outdoor art from the Smithsonian Institute and has been featured in magazines and on the web as an ever-popular roadside attraction. Her likeness is also registered with the Library of Congress.

In keeping with her “50 and Fabulous” theme, Moo-La enjoyed a complete makeover donated by Hunter Body Works earlier this year. Upon completion, she was herded back downtown with a full police and fire escort. The city of Stephenville will host a “Back to the 70s” birthday party for Moo-La September 23 at the downtown square with live music from the 1970s, a photo bus, food trucks and more.

Next time you are Stephenville, pay our holy cow a visit; she’d love to see you!

A vintage newspaper clipping featuring the Moo-La sculpture's installation and Mrs. Joyce Whitis
The Moo-La sculpture