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Trinity Valley EC News

New Communication Efforts to Connect the Co-op Community

Message from General Manager/CEO Jerry Boze

Historically, electrification of the large rural swaths of the United States is one of the great triumphs of the 20th century. The same “Greatest Generation” that won World War II would also lead the way in bringing the benefits of electric service to the countryside and make possible the great quality of life we enjoy in the TVEC service area today.

Just as electricity revolutionized rural living in 1930s and ‘40s, instant digital communication and social networks have changed the way we interact with each other and raised expectations for how we communicate within our growing co-op community. I would like to tell you a little bit about how we are working to meet the challenge of keeping multiple generations of TVEC members informed and up-to-date.

We are putting a new emphasis on using our digital resources in ways that best serve you. Increased responsiveness on social media platforms, especially during storm events, will give you more information about the power situation in your area.

We are also utilizing other new media channels like YouTube, Twitter and Instagram to show you more of what goes on here at the co-op. As a membership organization, co-ops are fundamentally different from for-profit utilities. We want you to see how that difference works to your benefit.

In both digital and print outlets, we are incorporating more local stories and content that matters to members. For example, you will see more coverage of the TVEC area in the local pages of Texas Co-op Power, and a new place for local content on TexasCoopPower.com.

We are also exploring updates for our website that will make it easier to navigate and utilize tools for alerts, outage information and paying bills.

Technology has made us more connected than ever, but that has not changed the basic co-op commitment to serve the needs of the membership. As we try to keep you informed, you can help us by being involved in the co-op and giving us feedback.

If you haven’t already, come like our Facebook page and follow along on Twitter. Let us know what kinds of stories and features you like to hear about.

The pioneers of rural electricity built the lines that power the rural lifestyle as we know it today. But it is only by hearing from TVEC members that we know how best to serve you as we move into the future.