The Baby Is Born
Texas Co-op Power marks 70 years as a trusted ally of electric cooperatives in improving the quality of members’ lives
Happy birthday to us! Texas Co-op Power, which debuted in August 1944, turns 70.
Syd Brak
Happy birthday to us! Texas Co-op Power, which debuted in August 1944, turns 70.
Syd Brak
Texas Electric Cooperative Power debut issue, July 1944
Many early stories and ads in Texas Co-op Power targeted homemakers who, thanks to electricity, could modernize their homes and ease their workloads with electric irons, refrigerators and stoves. What was variously called Woman to Woman and The Woman’s Page grew so popular it received its own editor in May 1946.
In 1964, an editorial stressed Texas Co-op Power’s broadened coverage of ‘the features of interest to women’ and stories about Texas living, including travel. The January 1968 cover featured the Tower of the Americas at HemisFair Park in downtown San Antonio.
Reader surveys consistently rank Texas Co-op Power as a reliable and trusted source of information, whether about issues of the electric industry or feature stories about the people and places of Texas.
The 1977 issues of Texas Co-op Power delivered President Jimmy Carter’s message about conserving energy to readers, explaining higher electricity costs, the impact of conserving electricity in the home and how the national crisis affected nearly every aspect of co-op service.
In February 2011, Texas Co-op Power’s cover story took readers to seven cooperatives to see how high-tech systems improved service to their members. The array of high-tech systems, gadgets and appliances available to individual members can get confusing, and their effectiveness and value can be misrepresented. That’s why Texas Co-op Power regularly presents creditable evaluations of consumer products, such as solar panels, tankless water heaters, programmable appliances and other energy-saving devices.
TexasCoopPower.com allows the magazine to expand stories and present videos and additional photos. The Facebook page invites readers to join the magazine community and participate in reader photo submissions, comments, energy-saving tips and events happening around the state.
